Michael Hill Chadstone

Marking a defining moment for Michael Hill and its new vision of elevated heritage and contemporary nostalgia, the new-look store is more than a revamp – it is a complete transformation of the brand and the definition of a luxurious shopping experience.

Combining marble accents, blonde wood parquetry floors, high ceilings, bespoke joinery, curved lines and neutral tones—there is no denying this store creates a feeling of sophistication and elegance from the moment you step inside. In fact, the experience starts from far away with the sheer scale of the 28m long and 6m high rendered shopfront grabbing the attention of shoppers as they wander through the ground level of the shopping centre beneath Chadstone’s iconic dome-like glass ceiling. The natural light shines like a spotlight as Michael Hill takes centre stage.

A partnership as fine as the jewellery

More than 12 months in the making, Michael Hill’s internal design team joined forces with retail and creative agency, The General Store, and visual merchandising specialists, KUBE, to perfectly design each of the unique spaces within the store. There is not one part of this store that has not been carefully crafted to create a welcoming and memorable experience for the customer. With so many changes for Michael Hill with the re-brand and launch of the first global flagship, one thing that remained the same was the enduring partnership with Woodland Fitouts, trusted with Michael Hill’s stores for 40 years.

Michael Casablanca, Managing Director of Woodland Fitouts said it was a great honour to be chosen for Michael Hill’s first global flagship.

“We never take for granted the trust the Michael Hill brand has in our team to deliver exceptional quality for such beautiful stores,” Michael says.

“The global flagship concept tested our team in every way. Our team worked meticulously on prototypes to create bespoke joinery in-house that we can confidently say has never been achieved anywhere else in Australia.

“To say we are proud of our team’s level of skill, dedication and passion would be an understatement. We achieved something that has never been done before, and then used our learnings to create something just as spectacular for Michael Hill’s second flagship in Melbourne’s iconic Bourke St.”

The perfect store

There may be no better praise than Sir Michael Hill labelling the Chadstone flagship as his “dream shop”.

It is evident why this luxurious store would be a dream come true—with custom joinery and sustainable materials showing the quality craftsmanship in both the fitout and the jewellery on display.

Working with a team of trusted suppliers known for high-quality finishes, Woodland Fitouts created custom joinery with state-of-the-art equipment and materials, and world-class security nestled in an elegant yet understated carriage worthy of the fine jewellery on display.

Stunning tiling and custom stone in shades resembling nature’s green hue give a pop of colour that signifies the renewal of the much-loved brand and the way shoppers feel when they are marking life’s most meaningful moments. From the refinement of the brand’s logo on the shopfront, to the softness of the curtains wrapping around the lush comfort of custom lounge seats, specialised lighting crafted for the perfect twinkle on jewellery, and Michael Hill’s signature scent in the air, there is thought and consideration in every detail. Even the ceiling, with custom 3D mouldings, is a statement in itself.

Client:
Michael Hill

Location:
Chadstone, VIC

Project Size:
162sqm

Fitout:
Woodland Fitouts